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Here are two pop-up experience concepts: a spa concept for millennials and a commercial real estate concept for building managers and office managers. They were produced for Gourmet Typography, a type class at SVA, and Global Service Jam, an international 48-h service design hackathon.
pop-up day spa
Starpony is a retail concept for a pop-up day spa that was designed for a Typography class at SVA. It is intended to evoke Lisa Frank’s whimsical style and draw on the nostalgia for the late 1980s – early 1990s time period, where she was a popular purveyor of designs for junior high school supplies (spiral-bound notebooks, pencils, erasers). There’s been a recent resurgence of her style, due to the trend that’s been fascinating the mainstream for some time now: the rediscovery of all things retro.
The brochure hints at the greater experience one would receive at the spa:
- bold, crayon colors of nail polish
- offerings of rainbow-colored hairstyles
- a bar with colored cocktails
- coloring posters in the lounge
- a vending machine of school supplies
- terrycloth robes and printed flip-flops.
A true exercise in maximalism, decoration, sensuality, and fantasy.
The concept would likely launch as a pop-up, and be found in BK, NY.
pop-up office installation
Zen Den, an immersive, pop-up, getaway space in the empty office room down the hall. Create a place of peace and calm for employees or commercial tenants to retreat into. Let them return to their work recharged.
Zen Den can be a short- or long-term installation in empty rooms or offices business or within commercial spaces. Features include:
- sunset-inspired lighting
- meditation cushions
- water-fountains
- tall plants
Zen Den was the product of the Global Service Jam, an international, 48-hour service design hackathon held simultaneously across a couple dozen countries. The challenge was very conceptual. They handed the participants a print-out of an outline of a box.
As a way to begin, the group of 40 participants brainstormed more than 150 meanings to the sketch. The participants dot-voted their favorites, and then individual groups down-selected from these and made their choices. Our team selected "space," though "kit" was a close second.